Investor News

14 July 2015

Framework Agreement and Service Agreement

Milestone Group Plc

(“Milestone” or the “Company”)

Milestone, the AIM quoted provider of digital media and technology solutions, is pleased to announce that it has entered into a framework agreement with WKG Rewards Ltd (“WKG”) and a service agreement with Black Cactus Media (“Black Cactus”). Both Black Cactus and WKG provide rewards and loyalty programmes to large multi national organisations with Black Cactus currently providing programmes in over 190 countries worldwide with an end user customer base in excess of 60 million. WKG is a joint venture between Black Cactus and CWM Rewards.

Black Cactus’ current clients include Corporate Rewards, Procurement Limited, BI International, Cherry London and Swing Group amongst others who between them service the rewards and loyalty programmes for clients such as Citibank, American Airlines, IBM, HSBC, Virgin, Barclays, Hilton Hotel Group, Citibank, Jaguar, BMW and many others.

These agreements are expected to generate revenues for Milestone through corporate memberships of the Passion Project, the provision of digital services via Relative, Milestone’s wholly owned subsidiary, and through the widespread distribution of a subscription version of the Disorder Magazine. The framework agreement with WKG will also facilitate donations into the Milestone Foundation in support of the Passion Project via the conversion of unused rewards and loyalty points.

Larry Cummings, Managing Director of Black Cactus and a director of WKG, commented:
“The rewards and loyalty marketplace is anticipated to top £140bn in 2015 and it is our intention to be a major player in this space. By supporting Milestone and their vision for the Passion Project we believe we can provide our clients with a unique and inspirational alternative for their customers which will add value to their own Corporate Social Responsibility profile whilst providing funds for a great cause.”

Deborah White. Chief Executive of Milestone Group plc, commented:
“We are delighted to have secured the support of such significant distribution partners. These relationships bring with them significant revenue opportunities for the Group as well as helping to raise awareness of Milestone and the Passion Project globally.”

For further information